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Jan 9, 2024

Julia Borelli, the founder of ALLAY, brings a fresh and innovative approach to the non-alcoholic wine industry. As a health and wellness enthusiast with a deep passion for wine, Julia's journey began with her personal experience of taking a break from alcohol.

This led her to explore the world of non-alcoholic beverages and identify a gap in the market, particularly within the non-alcoholic wine space.

Julia's commitment to creating a product with added health benefits led her to incorporate adaptogenic herbs like ashwagandha and Rishi, setting her non-alcoholic wine apart.

With a focus on using certified organic ingredients and unique components such as juice concentrates, date syrup, and honey, Julia's dedication to quality and health shines through in every aspect of her non-alcoholic wine creation.

In this episode:
👉Discover the latest non-alcoholic wine industry insights for a healthier alternative to traditional wine
👉Overcoming the challenges of starting a beverage business and find success in a competitive market
👉Exploring the changing perceptions of non-alcoholic beverages and their impact on lifestyle choices
👉Uncover the cost factors involved in producing high-quality non-alcoholic wines without sacrificing taste

🌎 Connect with Julia Borelli

Julia on LinkedIN
ALLAY Wines on IG

🖋️ Some key points 

(02:11) - Creating Non-Alcoholic (NA) Wine 

(06:53) - The Process of Making Allay Wine 

(10:17) - Benefits of Adaptogenic Herbs 

(14:30) - Lessons from the Entrepreneurial Journey 

(15:18) - Importance of Base Knowledge on Wine 

(16:27) - Misconceptions about Nonalcoholic Beverages 

(18:35) - Development of Nonalcoholic Beverage Market 

(19:47) - Differentiation and Pricing of Non Alcoholic Wines 

(22:10) - Self-Care Non-Negotiables

📑The resources mentioned in this episode are:

  • Visit to purchase non-alcoholic wines. The website offers a range of products and provides detailed information about the company and its mission.

  • Purchase Allay’s non-alcoholic wines on Amazon for convenient and reliable delivery. Simply search for “Allay” to explore their product offerings and make a purchase.

  • Connect with Allay via Instagram and other social media platforms by following @drinkallay

  • Explore local bottle shops in cities such as Boston, Atlanta, Baltimore, and Seattle to find Alley's non-alcoholic wines. Check with your local retailers to see if they carry Allay's products.

  • Share a screenshot of this episode on social media, tagging @drinkolay and @jesscording, to show your support and help spread the word about Allay's non-alcoholic wines.

🎤 Podcast post-production EZPZ Podcasting