Mar 5, 2025
📌Make sure to check out HiYo https://drinkhiyo.com/ Hiyo's mindful social tonics are mindfully crafted with organic adaptogens, natural nootropics, and functional botanicals to be the better-than-alcohol alternative
👉In this episode of Drama Free Healthy Living, host
Jess Cording speaks with George Youmans, co-founder of HiYo, a
non-alcoholic beverage company. George shares the origin story of
HiYo, which was inspired by personal family struggles with
alcohol-related issues and the lack of satisfying non-alcoholic
alternatives.
They delve into the journey from concept to market, discussing the
challenges of creating a delicious, functional drink packed with
adaptogens, seeking funding, and overcoming production hurdles.
George also sheds light on the societal shift towards reduced
alcohol consumption, the financial complexities of producing
non-alcoholic beverages, and the importance of a supportive
community in entrepreneurship.
With insights on maintaining balance and healthy living, this
episode offers an inspiring look at innovation in the wellness
industry.
🖋️ Some key points
(00:00) Introduction to the Podcast
(00:38) Meet George Yeomans: Co-Founder of Hyo
(03:23) The Origin Story of Hyo
(07:40) Challenges and Triumphs in Product Development
(13:15) Raising Funds and Market Reception
(22:31) Personal Reflections on Drinking Less
(28:07) Exploring Hyo's Product Line
(36:41) Industry Trends and Future Plans
(40:33) Final Thoughts and Farewell
🌎 Connect
with George Youmans
LinkedIN https://www.linkedin.com/in/george-youmans-43428052
🎤 Podcast post-production by Seamless
Multimedia
YouTube Link: https://youtu.be/AQ9C5rFXUdE
If you like what you hear, leave a 5-star review on apple podcasts HERE.
Connect with me on IG @jesscording